Zoe Kravitz perfectly embodies the rebellious spirit of Yves Saint Laurent’s Black Opium perfume in the advertising campaign, set against a vibrant cityscape. The fragrance, known for its bold allure, finds its ideal ambassador in Kravitz, who represents the essence of daring individuality.
Zoe Kravitz for YSL Black Opium Perfume Ad
Zoe Kravitz, named the face of Black Opium in 2018, continues to exude modern chic and a fearless attitude in the advertising campaign. Holding the iconic perfume bottle, she showcases her captivating style, wearing a halter neck top, leather pants, and accentuating the look with striking tattoos, smoky eyeshadow, and a unique cornrow hairstyle adorned with dangling earrings. Her presence captures the essence of the fragrance and reinforces the rebellious spirit associated with Black Opium.
In the YSL commercial, the dynamic and lively atmosphere pulsates with the essence of Black Opium. Accompanied by The Weeknd’s “Moth to a Flame,” Zoe Kravitz makes a striking entrance into a club, setting the tone for the vibrant scene. The ad transitions to Kravitz dancing, creating a captivating visual experience as the warm and spicy gourmand notes of the fragrance fill the room with an intoxicating aura.
This visual narrative underscores the fragrance’s ability to alter environments and emotions, symbolizing the transformative influence of the scent itself. Crafted by Nathalie Lorson, Marie Salamagne, Olivier Cresp, and Honorine Blanc, Black Opium orchestrates a harmonious blend of contrasting notes, merging the warmth and spice of black coffee and vanilla with the gentle softness of white flowers.
This intricate composition is designed to resonate with the audacious and adventurous woman, unafraid to embrace her uniqueness. The bottle, featuring a sleek design with smooth, curved contours and a slightly square structure, gleams as it catches the light, mirroring the vibrant energy encapsulated within the fragrance.